Process

Five steps. No surprises.

3–6 Weeks, Start to Launch 50% Deposit, 50% at Launch
A sequence of stone forms, from raw quarried block to a fully fluted column, side by side
01

Discovery

A 45-minute call to look at your current site, your competitors, and the keywords worth targeting. No pitch deck, no pressure, a straight read on where things stand and what it would take to fix it.

Typical Duration
45 minutes, proposal within 24 hours
What We Need From You
Nothing to prepare, just time for the call.
What You Get
A written proposal within 24 hours, scoped to what your site actually needs.
02

Brief & Strategy

You complete the Brand Brief: your firm's positioning, practice areas, and goals. We turn that into keyword research and lock the sitemap and design direction before any production work starts.

Typical Duration
A few days, completed before production begins
What We Need From You
A completed Brand Brief.
What You Get
Finalized keyword research, sitemap, and design direction, signed off before we build.
03

Production

The site gets built to spec: photography produced, structure and copy refined, pages built out one by one. A weekly progress video shows you exactly how it's taking shape, so you see real progress without needing to sit through a status call.

Typical Duration
The bulk of the build, 3–6 weeks depending on tier
What We Need From You
A few minutes to watch each weekly video and flag anything early.
What You Get
A weekly progress video and a site moving visibly closer to done.
04

QA & Revision

The staging site goes live for your review. Feedback comes through a structured form, not a scattered email thread, so nothing gets lost in translation. Revisions turn around within 48 hours.

  • Foundation: 1 revision round included
  • Authority: 2 revision rounds included
  • Dominance: 3 revision rounds included
  • Additional rounds billed at $175/hr
Typical Duration
48-hour turnaround per revision round
What We Need From You
Feedback submitted through the structured review form.
What You Get
A staging site that reflects your feedback, ready for final sign-off.
05

Launch

DNS, hosting, and SSL configured, GA4 and Search Console wired in, schema markup verified. The remaining balance is collected (we work on a 50% deposit to start, 50% due at launch), then the site goes live with a final walkthrough.

Typical Duration
Final stage before going live, typically 1–2 days
What We Need From You
Final payment, the remaining 50% of the project total.
What You Get
A live site, verified analytics and search tools, and a walkthrough of what's live.
Let's Talk

Ready to see it happen?

Book a Discovery Call